A Touch A World Away: The Exquisite Fusion of Art and Function in Liquid Soap Design

Unveiling the Beauty of Shanghai's Memory

Shanghai Medical Soap, with its rich history spanning nearly a century, has become an integral part of the delicate and pretentious lifestyle of Shanghai. However, the challenge lies in connecting with younger consumers and guiding them to appreciate the product's heritage. With "A Touch A World Away," Tiger Pan has successfully bridged the generation gap, offering a unique way for the younger generation to relate to this iconic brand.

The design of "A Touch A World Away" is a testament to the meticulous craftsmanship and attention to detail. The mixed decorative pattern that adorns the entire body of the liquid soap, including the bottle pump and sticker, creates a hazy and ambiguous tone, reminiscent of the bustling streets and fragmented memories of Shanghai. This design not only serves as a visual feast but also provides an anti-slip function, ensuring a secure grip when held in hand.

Wellmind, the brand behind this exquisite liquid soap, understands the importance of effortless product recognition. To address this, they have incorporated distinctive symbols, vibrant colors, and a unified packaging system. These elements allow consumers to easily spot and select the product from a distance, saving them the effort of searching for their ideal liquid soap.

Designed in Shenzhen and produced in Shanghai, "A Touch A World Away" is a testament to the collaboration of a talented team. Led by Tiger Pan as the creative director, Qian Chi and Meitao Ye contributed their graphic design expertise, while Juanjuan Wu and Yuling Zhu handled the image editing. Zhangkun Xie provided technical direction, and Krystal You managed the project. Together, they have brought this exceptional liquid soap design to life.

The journey of creating "A Touch A World Away" was not without its challenges. The team had to overcome the scarcity of materials during the early 20th century, which led to the birth of Shanghai Medical Soap. Through their innovative use of different materials, they achieved the desired hazy and ambiguous tone, capturing the essence of Shanghai's memory. Additionally, the design incorporates an anti-slip function, ensuring both beauty and practicality.

Recognizing its excellence, "A Touch A World Away" has been honored with the Iron A' Design Award in the Packaging Design category. This prestigious award celebrates designs that are not only visually appealing but also practical and innovative, meeting the highest professional and industrial standards. With its integration of industry best practices and competent technical characteristics, this liquid soap design contributes to a better world, evoking fulfillment and positive emotions.

Through "A Touch A World Away," Tiger Pan has created a liquid soap design that goes beyond its functional purpose. It is a work of art that pays homage to Shanghai's rich history and captures the imagination of younger consumers. With its exquisite fusion of art and function, this design invites us to experience a touch of Shanghai's memory, a world away.